Bourbon barrel-aged wine 1000 Stories was a stellar success for US producer Fetzer Vineyards, launching a series of similar products across the country.

However, with rising competition and increasing demand, 1000 Stories felt that their existing brand storytelling no longer gave weight to their name nor highlighted its craftsmanship.

Led by DAf Founder and Executive Creative Director Felipe Dacaret, we created a recognizably American, mid-century inspired literary look that harmonizes seamlessly with the world of bourbon.

This result was a strong look and feel that reinforces 1000 Stories’ winemaking and distinguishes it from other bourbon barrel aged brands. The brand video combines a number of elements integral to the brand’s character, from the winery to city bars, the majestic Mendocino county to the great American Bison; and the diversity of these shots reveals glimpses of the thousands of tales each bottle of wine holds.